A blog is your creative space. It’s where you can share your brand’s story or impart your wisdom using your own words, with your own visual language to match. Fortunately, you don’t need to be a professional writer to create a successful blog either. All you need is a genuine passion for your field, lots to say and a stylish canvas on which to say it.
To learn how to create a blog of your own, check out this list of 22 of the best blog examples below. Further down, we’ve included tips for how to start a blog that your audience will love.
What is a blog?
A blog is an online platform or website where individuals or businesses regularly publish written long-form content, known as posts, on various topics. Blogs can be personal, like a digital diary or professional, focusing on areas such as technology, fashion, travel or health. They often include various types of multimedia like images and videos and traditionally encouraged reader engagement through comments - the advance of social media has killed this part of blogs for the most part. Blogs serve as a way to share information, express opinions, and connect with a broader audience.
The benefits of blogging are numerous. They're a great way to build a brand around a business and to generate traffic to your website. From a blog readers can be encouraged to explore the rest of a site, or to take action from a CTA. Blogs can be used to promote product launches and company news, or they can be used combined with SEO to generate traffic and customers.
22 best blog examples
- Best photography blog: Zion Adventure Photog
- Best interior design blog: Seasons in Colour
- Best restaurant reviews blog: All the Food
- Best entrepreneur blog: Bella & Bloom
- Best trip-planning blog: Corlu Travels
- Best lifestyle blog: Olivia + Laura
- Best parenting blog: Bonsie
- Best serialized blog: Brain of Brian
- Best DIY blog: britdotdesign
- Best travel blog: Chasing Buffaloes and Beyond
- Best LGBTQIA+ blog: Equal Health
- Best personal blog: The Sofia Log
- Best wedding blog: Hair Comes the Bride
- Best author blog: Alan Allinger
- Best mental health blog: Cornelius Holmes
- Best gardening blog: TerraLiving
- Best recipe blog: Mikaela Reuben
- Best female empowerment blog: Mom Boss Life
- Best fitness blog: Mrs. Space Cadet
- Best sports blog: Tobias Becs
- Best food blog: Not Another Cooking Show
01. Best photography blog: Zion Adventure Photog
The Zion Adventure Photog blog establishes owner Arika as an expert of both photography and Zion National Park. The blog’s rugged, playful color scheme of brown and gold evokes nature and sunshine. Its homepage features visual testimonials of happy clients enjoying their adventures. Arika embeds her Instagram Feed directly onto her site, spreading the word about her service and drawing people deeper into her brand through social media marketing.
Key takeaways
- Have a clear purpose for your blog. Arika successfully showcases her photography portfolio and establishes her expertise of the Zion area. This clear purpose helps her to focus her content and to attract the right audience.
- Be an expert in your field. Arika is an expert in canyoneering and hiking, and her knowledge comes through in her blog posts. She provides detailed guidance on these activities, which is invaluable to her audience.
02. Best interior design blog: Seasons in Colour
Jenny Kakoudakis’ interior design blog, Seasons in Colour, equips professional designers with educational content—all within a sophisticated, tasteful and user-friendly site. In fact, it earned an Amara Interior Blog Award back in 2016.
The first fold of the site is a full-bleed image of the feature story. The secondary feature appears on a black background, which breaks up the design of the site while calling attention to an article that Jenny is particularly proud of. To monetize the blog, she built a shopping page full of affiliate links.
Key takeaways
- Keep the design simple. Although the Seasons in Colour blog has tons of content on it, the minimalist design prevents readers from feeling overwhelmed.
- Be consistent with your blogging. If you want to create a successful blog when starting a business, you need to publish new content on a regular basis. Seasons in Colour consistently puts out new and high-quality content, establishing it as a leading blog in its niche.
03. Best restaurant reviews blog: All the Food
All the Food is a blog dedicated to all the best places to eat and drink in Dublin. Unlike some of the other websites on this list, All the Food is specifically a blog website rather than a website that includes a blog as part of its content. Readers will find different types of blog content here, such as restaurant reviews, travel guides and neighborhood lists.
There are six different categories on this blog: neighborhoods, reviews, restaurants, Dublin guides, travel guides and what’s new. What’s interesting is that each category page is structured differently based on the content type. The same goes for the blog post pages. This shows how well Editor Lisa Cope understands content and that, if you want to create a great user experience, there isn’t a one-size-fits-all solution for structuring your pages.
Key takeaways
- Personalize your design.Blog templates are undoubtedly invaluable, but it's crucial to consider them as a foundation rather than the final product. Think of it like a move-in-ready house—you need to add your personal touch to make it feel like home. Customize the template to match your style and brand, and make it uniquely yours to create a welcoming and engaging blog for your audience.
- Stay on theme. The best food blogs often thrive on having a clear and distinct theme. Without a unique focus, it becomes challenging to attract readers, especially when there are thousands of generic food blogs out there. Fortunately, All the Food excels in this aspect by maintaining a strong focus on Dublin-specific eateries and tips. This specificity sets the blog apart, making it more appealing and valuable to readers seeking local culinary insights and recommendations in Dublin.
04. Best entrepreneur blog: Bella & Bloom
Bella & Bloom is the brainchild of Shellie, a web designer who specializes in empowering female entrepreneurs with beautiful websites and business resources. She cleverly uses her blog as a free resource for women looking to DIY their business growth. By providing valuable insights and tools, she demonstrates a strong commitment to her mission and a genuine care for her audience's success.
The design of this website and blog speaks volumes about Shellie's expertise. Its attractive and intuitive layout reflects her exceptional web design skills. It has the potential to lead prospective clients to think, "I want this for my own business" when visiting her site.
Moreover, the thoughtful design choices demonstrate Shellie's deep understanding of her female entrepreneur audience. The soft color palette and feminine typography touches create a warm and inviting atmosphere that resonates perfectly with her target demographic.
Key takeaways
- A business blog isn’t about you.Blogging for business can be tricky. It is, of course, a marketing tool, but it has to be more than that if you want it to be successful. The key is to approach your blog with a reader-centric mindset. Focus on how you can offer real value to your readers, and conversions will follow.
- Lean into your niche. It’s not just the gentle, flowing style of Shellie’s site that will appeal to her target niche; it’s the fact that it’s tailor-made for them. Content marketers often say, "If your message is for everybody, it's for nobody." This advice underscores the importance of writing for your specific audience rather than attempting to appeal to everyone. By tailoring your blog content to your intended readers, you create a more effective and engaging experience that truly resonates with those who matter most.
05. Best trip-planning blog: Corlu Travels
Corlu Travels offers valuable insights not only for travel bloggers but for anyone looking to build a user-friendly interface. Its owner, Corie Mazza, obviously put a lot of thought into making her site easy to navigate. For example, she used Wix's Mega Menu feature to incorporate submenus into her site header. This strategic move enhances the site's accessibility, allowing visitors to easily explore different sections.
Navigation is seamlessly handled, providing visitors with two options: they can freely browse the "All Posts" page or choose a specific category page tailored to their interests. Corie cleverly uses unique layouts to differentiate each category and add to the overall visual appeal.
The "Destinations" page stands out as an impressive feat of design. Corie masterfully incorporates hover effects, making the page interactive and captivating. Drawing on her most attractive images from each location, she piques readers' curiosity and ignites a desire for wanderlust. Within the posts, Corie intersperses images every 100 words or so to provide an immersive experience.
Note: You can easily switch or customize layouts on Wix Blog without having to worry about performing a complete overhaul. Users can simply choose a different layout option and the AI will do the work of redesigning the blog for you.
Key takeaways
- Have a plan for organizing your content. If you're starting your blog, you might have enough content to organize it by category. On the other hand, developed blogs may benefit from doing so. Creating blog categories can make it easier for visitors to find the content they’re looking for and help search engines better understand the range of valuable content your blog offers.
- Visual storytelling is just as important as written storytelling on travel blogs. The point of a travel blog is to inspire readers to take that next trip. While your writing may be interesting and of value, people who seek out travel content also want to see beautiful imagery. Make sure your blog delivers.
